In Tenerife, social media is a low-budget way to reach a large number of citizens
In today’s world, communication via social media is sometimes even preferred over a standard phone call, as people share everything from life updates to photos via platforms like Facebook, Twitter and Instagram. Social media is one easy, cost-efficient tool cities are turning to as a way to communicate with previously disengaged citizens, as well as assess public opinion, conversing with citizens and looking to their feedback as a source to improve public services.